Marketing Strategy of the Year Award

This Award recognises a specific Middle East marketing campaign in the period beginning 1st April 2007 to the 31st  August 2008 that has achieved high levels for commercial success for th relevant product/service or comapny. Submissions should include evidence of customer awareness, innovation, clear and differentiated brand values, superior value for customers, effective use of marketing resources, excellent design and measureable and verifiable business results.

The judges will be awarding marks for:

1) Innovation in marketing strategy
2) Sustaining the brand promise
3) Customer insight
4) The overall effect of campaigns on market share and position

Click here for nomination form

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